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It is estimated that only one in three businesses survive to their fifth anniversary and a mere one in five make it to their tenth (Small Business Association, 1995). Therefore, it is of interest to academics, practitioners, and industry professionals to determine what factors contribute to the success of a small or medium business. There has been a sizeable amount of literature on entrepreneurial success factors in developed countries, but empirical investigation into such factors in developing countries is extremely sparse, especially Cambodia. The demand for success in business, along with an increased interest in the field of entrepreneurship and the lack of empirical research and documentation in this area in Cambodia serves to necessitate the need to study this emerging field. Therefore, the success of doing business in Cambodia becomes an interesting topic for many Cambodian entrepreneurs and researchers. This research study is considered a contribution to improvement of sales performance of SMEs in Cambodia.

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Dr. Sok Seang has been a full-time lecturer at the National University of Management since 1998. He holds a D.B.A. in Management from the National University of Management, Cambodia and an M.B.A. in Management from Utara University Malaysia (UUM), Malaysia. He teaches Entrepreneurship and Leadership.

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