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The Consumption of red wine is the highest in China Market and as an exporter/importer/distributor, you must know the selling skills and China is a special market that creates high return but also bears high risk. How to make sure that you have a successful red wine business, you need to buy and read my book. That is a necessary condition but not sufficient. You have to develop a start-up with a professional consultancy. The largest consumption of red wine market in China and if you are the red wine oversea exporter or distributor, it is a must for you to read the red wine bible. In the book, you will find 3 different models to run red wine business to sell the same type of red wine, but different results are the final outcome.

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David received his DBA from The Hong Kong Polytechnic University. He has a M.Sc. degree in International Business, a BBA degree from the Chinese University of Hong Kong, and has a MBA degree from The Hong Kong Baptist University. He is an expert in Global Marketing Strategy for Media Industry.

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