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K. B. Akhilesh
Co-Creation and Learning
Concepts and Cases
1st ed. 2017. 2017. xiv, 97 S. 20 SW-Abb., 8 Farbtabellen. 235 mm
Verlag/Jahr: SPRINGER, BERLIN; SPRINGER INDIA; SPRINGER 2017
ISBN: 8132236777 (8132236777)
Neue ISBN: 978-8132236771 (9788132236771)
Preis und Lieferzeit: Bitte klicken
This book introduces readers to co-creation --- a complex, value-based, context-driven and collaborative effort to develop new paradigms, products and services to satisfy human wants. Co-creation is built not only around the perceptions of challenges, cause-and-effect relationships and constraints, but also around available alternatives for dealing with or overcoming those challenges. Co-creation is not about transferring or outsourcing activities, and neither is it about the customization of products and services. This book explains the emergence of the co-creation approach. It describes various models of value creation, as well as different stages and the contract process involved in co-creation. It also explores different types of learning and learning techniques, and how co-creation impacts the learning process. The book allows practitioners and policymakers to understand the processes involved in implementing co-creation in any organization, while also presenting case studies to show how to apply the relevant concepts in their day-to-day activities.
Chapter 1. Co-Creation. Chapter 2. Co-Creation and Learning.- Chapter 3. Case Studies.- References.