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Ramon Vullings is inspirational speaker, an innovation expert with humor, enthusiastic master of interaction, business author on applied creativity, cross industry innovation and ideaDJ. Marc Heleven is internet innovation search expert, with his advanced skills Marc finds advanced innovation inspiration & information hidden in the deep web?. Marc & Ramon are part of 21 Lobsterstreet - An energetic bunch of experts, on the job wherever people and organizations are in need for creativity, innovation and change.

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Today innovation is seen as one of the
main driving forces for growth,
development and profitability. Drawing
analogies beyond the borders of one´s
own industry can open up interesting
new perspectives and be a significant
source of major innovative steps. This
inspirational, illustrated business book
presents seven strategies for cross-industry
innovation. It emerged from
hundreds of conversations with business
leaders and innovators and is packed
with ideas, approaches and cases that
you can apply in your own industry.

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"Overall, the book is a practical yet delightful exploration of cross-industry innovation, with lots of insights and humour blended in. The authors also offer a number of creative word games to trigger out-of-the-box thinking and identify some disappearing objects and disappearing jobs as well as emerging jobs, eg. garbage designer, nostalgist, gamification designer, ideaDJ!" - www.yourstory.com "The book is a very well designed visual tool with lots of short sentences and pictures, and can be read chapter by chapter or even in a random way in order to maximize inspiration in the moment." - www.actionablebooks.com "When two ‹dea-DJ´s"grab the pen, the energy drenches the pages. In the bizlit genre, they tick all the right boxes: put s new spin on the diagrams, draw 2x2 matrices and give eyebrow-raising examples." - Form Magazine Norway "Not invented here is spot on! It illustrates exactly what today´s companies and leaders need to do: to look outside and learn from others. This book provides great examples and practical tips to get started." - Stan Steverink - Director Leadership Development, Hay Group Benelux "Why read this book? Because Ramon and Marc succeed in presenting cross-industry innovation - a truly complex matter - in such an appetizing way: read and eat these pages like a cook book, with lots of inspiring recipes! Challenge your daily business menu: review the classical ingredients of your industry and remix them!" - Natacha Dagneaud - CEO Seissmo Market Research "If you look only within your industry for best practices, youll find only what your competitors are already doing. To do better than competitors, you have to look beyond. In "Not Invented Here" Ramon and Marc masterfully unpack the process of borrowing and adapting ideas from outside your industry. A must read for innovation seeking managers."- Niraj Dawar - author of TILT: Shifting Your Strategy from Products to Customers, Professor of Marketing at Ivey Business School, Canada.

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