---

The demands and stresses on companies only grow as executives face a multitude of competing business goals. Their stakeholders are interested in corporate profits, jobs, business growth, and environmental sustainability. In this book, business strategy expert Yossi Sheffi offers a pragmatic take on how businesses of all sizes - from Coca Cola and Siemens to Dr. Bronner´s Magical Soaps and Patagonia - navigate these competing goals. Drawing on extensive interviews with more than 250 executives, Sheffi examines the challenges, solutions, and implications of balancing traditional business goals with sustainability.

---

Yossi Sheffi is Elisha Gray II Professor of Engineering Systems at MIT and Director of the MIT Center for Transportation and Logistics. He has worked with leading manufacturers and logistics service providers around the world on operations and strategy issues and is the author of three award-winning books: The Resilient Enterprise: Overcoming Vulnerability for Competitive Advantage, Logistics Clusters: Delivering Value and Driving Growth, and The Power of Resilience: How the Best Companies Manage the Unexpected, all published by the MIT Press.

---