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How to Go Digital


Practical Wisdom to Help Drive Your Organization´s Digital Transformation
2018. 224 S. 5 b&w illus. 203 mm
Verlag/Jahr: MIT PRESS 2018
ISBN: 0-262-53498-3 (0262534983)
Neue ISBN: 978-0-262-53498-7 (9780262534987)

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The most important skills a leader needs to succeed in a digital environment are not technical in nature but managerial - strategic vision, forward-looking perspective, change-oriented mindset. A company´s digital transformation does not involve abandoning widget-making for app developing or pursuing "disruption" at the cost of stability. Rather, it is about adopting business processes and practices that position organizations to compete effectively in the digital environment. More important than technology implementation are strategy, talent management, organizational structure, and leadership aligned for the digital world. Ho to Go Digital offers advice from management experts on how to steer your company into the digital future.