buchspektrum Internet-Buchhandlung

Neuerscheinungen 2018

Stand: 2020-02-01
Schnellsuche
ISBN/Stichwort/Autor
Herderstraße 10
10625 Berlin
Tel.: 030 315 714 16
Fax 030 315 714 14
info@buchspektrum.de

Regina Luttrell, Jamie Ward (Beteiligte)

Practical Guide to Ethics in Public Relations


2018. 256 S. 28 b&w ill. 22.9 x 15.2 cm
Verlag/Jahr: ROWMAN & LITTLEFIELD 2018
ISBN: 1-442-27274-0 (1442272740)
Neue ISBN: 978-1-442-27274-3 (9781442272743)

Preis und Lieferzeit: Bitte klicken


A Practical Guide to Ethics in Public Relations is brimming with case studies, practitioner advice, practical ethical dilemmas and popular culture references to help students better understand and engage with the inevitable ethical dilemmas that arise in marketing communication. Jamie Ward is an assistant professor of public relations at Eastern Michigan University. Regina (Gina) Luttrell is Assistant Professor of Social Media and Public Relations at the S.I. Newhouse School of Public Communication at Syracuse University.