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Jiri Nekvapil, Tamah Sherman
(Beteiligte)
English in Business and Commerce
Interactions and Policies
Herausgegeben von Sherman, Tamah; Nekvapil, Jiri
2018. XVI, 364 S. 38 b/w ill., 2 b/w tbl. 230 mm
Verlag/Jahr: DE GRUYTER; DE GRUYTER MOUTON 2018
ISBN: 1-501-51553-5 (1501515535)
Neue ISBN: 978-1-501-51553-8 (9781501515538)
Preis und Lieferzeit: Bitte klicken
This volume addresses the changing role of English and other languages in the domains of business and commerce, on the national as well as European and global levels. It draws on sociolinguistics and the sociology of language, combining micro and macro approaches. Its pioneering character consists in the focus on placing English in the context of local language ecologies, as opposed to exploring it in isolation, as an unquestionable given.
Tamah Sherman, Czech Academy of Sciences, Jirí Nekvapil, Charles University, Czech Republic