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Das Buch enthält einen umfangreichen Wortschatz, wichtige Phrasen und Textbausteine in britischem und amerikanischem Englisch. Besonders wertvoll sind die sprachlichen und interkulturellen Tipps und Knigge-Regeln für das korrekte Benehmen im englischsprachigen Kontext. So gelingt Ihr Business auch auf internationalem Parkett.

Inhalte:

E-Mails in English
Phone Calls in English
Presentations in English
Meetings in English
Negotiations in English
False Friends in Business English

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Teil 1: E-mails in English

An E-mail´s Anatomy

Subject Lines That Work
Common Salutations and Openings
Ending an E-mail
Signatures and Disclaimers
E-mail Techniques: about CC and BCC
A Reader-friendly Approach

When to Use E-mail and When Not?
Structuring the Information
Formal or Informal?
Netiquette Guidelines
How to Deal with Attachments
Common Business Situations

Requesting Information or Favours
Hotel or Conference Enquiries
Giving Enquiries
Change of Address
Appointments
Invitations
Sending Agendas and Minutes
Refusing a Request
Complaints
Apologies
Congratulations and Season´s Greetings
Thanks
Payments and Reminders
Making Offers
Delivery and Incoterms
Numbers and Currency Symbols
Practical Reference

Useful Vocabulary and Key Terms
Abbreviations and Acronyms
E-mail Features
Teil 2: Phone Calls in English

Getting Started and Ending a Conversation

Calling according to plan
After the greeting
I beg your pardon?
Connecting people
Answering the phone
Ending a conversation
Typical Situations and How To Deal with Them

Taking and leaving messages
Appointments
Telephone spelling
Taking down names and numbers
Electronic addresses
Answering machine and voice mail
Mobile telephones
Special Situations

Conference calls
International trade
Sales and finances
Travel enquiries
A job interview by telephone
Practical Reference

Intercultural communication
Pronunciation
Telecommunications terminology
Key terms: the company
Telephone sources on the Internet
Country codes and dialling codes for well-known cities
Teil 3: Presentations in English

Preparation

Developing an international viewpoint
Preparing yourself, the person
Putting yourself in your audience´s shoes
Organising facilities
Your presentation structure
How to prepare good slides
Greetings and introductions

What to say when you enter
Introducing your presentation well
Introduction components
Dealing with handouts
Taking care of technical problems
Main section: skills and techniques

Using your voice well
Making transitions
Explaining slides and diagrammes
Business English terms
Dealing with questions
Handling interruptions and disturbances
Ending your presentation

Making a good finish
Ending components
Saying goodbye
Useful examples

Basic outline ‒ non-specific content
Product presentation
Teil 4: Meetings in English

Preparing a meeting

Inviting people to a meeting
Making meeting arrangements
Rescheduling, cancelling or confirming a meeting
Making the agenda
Hands-on organisation
Arriving at the meeting

Arriving in reception
Introducing oneself and others
Small talk
Setting up the meeting room
Conducting a meeting

Opening the meeting
Guiding the discussion
Bringing about a decision
Closing the meeting
The meeting itself

Roles at a meeting
Active participation and asking for more informatio
Expressing agreement and disagreement
Making suggestions and having your say
Enquiring and resolving misunderstandings
Diplomacy and politeness
What to do in case of language problems
Voting
After the meeting

Making the minutes
Following up the meeting
Special types of meetings

Meetings with customers
Negotiations
Briefing and brainstorming
Jours fixes and kick-offs
Telephone conferences
Literature
Teil 5: Negotiations in English

Negotiating skills

Preparation and planning
Getting acquainted
Opening phase
Main phase
Agreement phase
Asking questions
The art of listening
When things get tough
Tables, graphs or charts
Telephone negotiating
Cross-cultural negotiations

Relation orientation
Sociolinguistic influences
Negotiating internationally
Local negotiation techniques
Strategic negotiating framework
Country-specific negotiating

Introduction
China
Czech Republic
Fra

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