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By design roadmapping you devise creative
responses to future strategic challenges. Guided
by future foresight techniques, you uncover new
trends, scout for new technologies and map the
values and ideas on the roadmap. Through strong
visualisation, a design roadmap supports an
organisational mindset on value innovations.
This guidebook teaches you how to create a
roadmap. It outlines the origins, design theories
and science results. Strategic designers, innovation
managers and professors share their roadmapping
experiences, views and achievements,
including venture CPOs, Head of Design, product
and program managers of international companies
such as Canon, Peerby, Ferrari, Philips,
Victoria State Library and many more.

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