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Many contemporary societal issues have grown
to be too complex to solve with traditional approaches.
It is no wonder that design practices
increasingly appeal to public organisations as a
new and promising approach.
But, before we can make the collaboration
between designers and public organisations a
success, we have to acknowledge that there
are vast differences between their approaches.
Because if we don´t, we will experience major
upsets and often a disappointing impact.
In this book, the author introduces the art of
context building - creating and maintaining the
right context within public organisations for an
honest, thorough and yet manageable design
process.
In the first part of the book, the author introduces
in clear chapters change management,
stakeholder management, coalition building and
power from a design perspective. In the second
part of the book, the author explains how to
apply the new insights in order to establish and
maintain the right context for designing within
public organisations.

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Schaminée, André
André Schaminée is a pioneer in the field of design. Working from Twynstra Gudde, one of the Netherlands´ leading consultancy firms, he has built a business in successfully bringing design strategies to public organisations. Schaminée was trained as an urban designer, founded two record companies and he is a guest lecturer at various art and design schools and universities. He also works as a trainer in the field of management.

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