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Barbara Minto

The Pyramid Principle

Logic in writing and thinking
3rd ed. 2019. 192 S. 250 mm
Verlag/Jahr: FINANCIAL TIMES; PEARSON 2019
ISBN: 0-273-61710-9 (0273617109) / 0-273-65903-0 (0273659030) / 0-273-71051-6 (0273710516)
Neue ISBN: 978-0-273-61710-5 (9780273617105) / 978-0-273-65903-7 (9780273659037) / 978-0-273-71051-6 (9780273710516)

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PRESENT YOUR THINKING SO CLEARLY THAT THE IDEAS JUMP OFF THE PAGE AND INTO THE READER´S MIND.

The Pyramid Principle is the international best-seller on how to produce crisp, clear, compelling business writing. Tens of thousands of people worldwide have benefited from former McKinsey consultant Barbara Minto´s famous Pyramid Principle. Can your writing do without it?

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