---

A ground-breaking exploration of our ignorance - informed by several exclusive studies across over 40 countries

---

Do you eat too much sugar? What proportion of your country are immigrants? What does it cost to raise a child? How much tax do the rich pay? Are we more ignorant than we used to be?

Take a minute to answer these questions. No matter how educated you are, this book suggests you are likely to be very wrong indeed. Informed by exclusive research across 40 countries, conducted by global polling firm Ipsos, The Perils of Perception investigates why we don´t know basic facts about the world around us. Using the latest research into the media and decision science, this book will transform the way you engage with the world.

---

Bobby Duffy is Director of The Policy Institute at King´s College London. He was previously Managing Director of the Ipsos MORI Social Research Institute and Global Director of Ipsos Social Research Institute. Previously he has been seconded to the British Prime Minister´s Strategy Unit and to the Centre for Analysis of Social Exclusion (CASE) at the London School of Economics.

---