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Do you know what is merchandising? How shops designing the best layouts for encourage customer purchases, customer satisfaction and how to build the best position on the retail market ? Would you like to know how the retail companies promote goods and what is their layout ? Merchandising strategies ? What is the situation on the Slovak retail market ? How to compare selected product from different retail chains ? What is the actual trend in merchandising and possible suggestions or recommendations for more effective solution . These things and many more you can find in this masterpiece.

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Siváková, Michaela
My name is Michaela Sivakova. I am graduated at Slovak University of Agriculture specialised for Marketing and Economics science. Currently I am working in a bank business. My motivation is achieving my dreams thanks to my open minded thinking, learning and self-confidence. I like challenging myself in different situation in my life.

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