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The ecovillage projects were designed for the development of a management and resource management system based on cooperation, barter and reuse as their indicators par excellence. Well, in the context of corporate social responsibility, ecovillages require leadership and a culture based on lucidity because cooperatives have been depleted in their society to lag behind in the commercialization of reusable products. The objective of this paper is to specify two models for the study of ecovillages dedicated to the purchase and sale of cell phones. A non-experimental, cross-sectional, exploratory and comprehensive study was carried out with a sample selection of 10 informants. The results show that ecovillages manage reusable telephony commercialization due to its degree of sophistication rather than from environmental awareness. It is suggested the contrast of both models in different contexts and samples.

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Sanchez Sanchez, Arturo
Doctor of Administration, National Autonomous University of Mexico, Full Time Professor, University of Tlaxcala, Founder Researcher, Academic Transdisciplinary N.Doctor of Administration, National Autonomous University of Mexico, Full Time Professor, University of Tlaxcala, Founder Researcher, Academic Transdisciplinary Networketwork.

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