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The Art of Wonder not only gives a thorough analysis
of the psychological foundations of Experience
Design (XD) and its rise into cultural and commercial
realms - it also provides practical tips to build engaging
worlds for your audiences. Loaded with the
light-hearted history of the authors´ own XD-firm,
one gets more than a feeling for this way of work.
From museums to theme parks and from A-brands
to governments, XD is paramount in today´s creative
industry. Imagination is becoming the ultimate
canvas for connecting people to brands, stories,
and places. It will be of interest to all students and
professionals active in experience design, including
their bosses and clients. Since the book contains
a first-person account of discovering what XD is,
it will function as a companion for designers and
senior managers alike, since a growing segment of
today´s bigger organisations launches experiential
marketing initiatives, posing new questions to their
Marketing & Communication departments

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