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We are good at designing beautiful products and
we offer good services. We always know exactly
what the user wants and we know dozens of
methodologies. However, if we have to convince
our customers and colleagues, we find it rather
difficult.
For one reason or another, pitching ideas is one
of the most undervalued practices in the creative
field. From convincing a colleague to opt for a
certain methodology to persuading a customer
to go for a certain concept, you can have the best
ideas in the world, but if you are not able to bring
them across, they will never become reality.

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Geel, Jeroen, van
Jeroen van Geel has many years of experience in the field as an innovator, designer and strategist. He is an international speaker and writer on the field of UX and design and has a great interest in the world of brand personality. He has helped push forward many design projects, ranging from the award-winning smart projector Beam to the innovative automated border control systems at Schiphol Airport. His goal is to return a bit of wonder into the world, even if it is just for himself.

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